Measure your brand's AI visibility

AI visibility tracking measures how often AI answers name your brand when buyers ask about your category. Searchly runs your tracked prompts once a day on ChatGPT, Google AI Overviews and Perplexity, with Gemini and Claude available as paid add-ons on Starter, Pro and Business, and records every answer. From those answers it reports visibility, average position, sentiment and share of voice against the competitors you track.

Visibility, shown in the app as the Visibility Score, is the percentage of AI answers to your tracked prompts that mention your brand in a given period. You choose the prompts, Searchly runs them daily, and you can filter the result by topic, model and date range. You can open the answers behind the numbers to check the evidence yourself.

Searchly shows visibility for ChatGPT on its own: the percentage of ChatGPT answers to your tracked prompts that mention your brand. The Matrix View on the Models tab sets that beside Google AI Overviews, Perplexity and any add-on models, and the Mentions chart shows your total mentions over time. The numbers cover the prompts you track, in one language and one region per project.

Visibility is the percentage of AI answers that mention your brand. Average position is where your brand first appears among the brands you track when it is mentioned, so a lower number is better, for example #1.3. Sentiment scores how positively the answers describe you from 0 to 100, and share of voice is your share of all mentions across you and your tracked competitors.

Add the brands you compete with and Searchly tracks them in the same answers as your own. The Rankings table compares the top ten tracked brands on visibility, share of voice, sentiment and average position, and Head-to-Head compares you with one competitor at a time. The Models tab adds a matrix of visibility by competitor and AI model.

The Sources tab lists the domains and URLs that AI answers cite for your tracked prompts, with each URL's share of all citations. Every source is labeled Owned, Competitor or Earned and given a content type such as Ranked List, Comparison or Reddit Thread. Gap Analysis lists the competitor domains cited in answers where your own site is not.

The Opportunities page turns your data into a prioritized list: topics where AI answers never mention you, negative themes to address, and third-party sites that AI cites and are worth pitching. Each item shows the evidence behind it and a next step, and you mark each one Done or dismiss it as you work through the list. Searchly shows where to act; it does not promise a specific gain.