Searchly vs HubSpot AEO
Searchly tracks 50 prompts on ChatGPT, Google AI Overviews and Perplexity from its $99 Starter plan and shows AI crawler visits, GA4 AI visits and Search Console clicks for your pages. HubSpot AEO checks 25 prompts on ChatGPT, Gemini and Perplexity for $50 a month and documents none of that site data.
Compared from HubSpot AEO's own pricing and documentation, checked Oct 21, 2026. How we compare
Our verdict
Our pick: Searchly
Searchly is the better choice for most teams. Its $99 Starter plan tracks 50 prompts on ChatGPT, Google AI Overviews and Perplexity; HubSpot AEO's standalone plan stops at 25, leaves out Google AI Overviews and moves you to Marketing Hub Enterprise for 50. Starter also shows AI crawler logs, GA4 AI visits and Search Console for your pages and includes the REST API, MCP server, Agent and AI shopping, none of which HubSpot documents for AEO.
| Searchly | HubSpot AEO | |
|---|---|---|
| Entry price | $99 a month (Starter) | $50 a month (25 prompts) |
| 50 prompts, 3 engines, daily | $99 a month | Not on the standalone plan |
| Engines on the entry plan | ChatGPT, Google AI Overviews and Perplexity | ChatGPT, Gemini and Perplexity |
| Site data on the entry plan | AI crawler logs once you connect a source, GA4 AI visits and Search Console | Not documented for HubSpot AEO |
| Free trial | 14 days on Pro | 28 days |
strengths
Where Searchly comes out ahead.
From each company's own pricing pages and documentation, checked Oct 21, 2026. Each point links to its source.
Where Searchly is stronger
- 50 prompts on ChatGPT, Google AI Overviews and Perplexity, up to 4,500 runs in 30 days, on the $99 Starter plan. HubSpot AEO's standalone plan stops at 25 prompts and 2,500 answers a month on ChatGPT, Gemini and Perplexity, without Google AI Overviews; more answers come as an add-on whose price HubSpot does not show, and 50 prompts need Marketing Hub Enterprise. Source
- AI crawler logs, GA4 AI visits and Search Console beside the answers for each page on Starter, with crawler logs from Cloudflare, Vercel, Netlify, WordPress, Next.js or the HTTP API once you connect one. HubSpot does not document crawler logs, AI referral visits or Search Console data for AEO. Source
- The REST API, MCP server and CSV exports on every plan, so your answers, prompts and crawler logs reach your own reports. HubSpot does not document an API, MCP server or export for AEO. Source
- The Agent on every paid plan: ask about your AI visibility in plain language and it reads your Searchly data, opens the right page and proposes new prompts or competitors for you to confirm. HubSpot documents no agent that answers questions about your AEO data. Source
- AI shopping on every plan, Starter included: the products ChatGPT shows for your prompts, whose they are, their price, rating and retailer and where they rank. HubSpot does not document shopping tracking for AEO. Source
Where HubSpot AEO focuses
- Half the prompts for about half the price: $50 a month ($45 billed annually) plus tax for 25 prompts and 2,500 answers a month on ChatGPT, Gemini and Perplexity, with a 28-day trial. Source
- Inside Marketing Hub, CRM data shapes the prompt suggestions and HubSpot's own content tools act on its recommendations; both need Marketing Hub Professional or Enterprise, not the standalone plan. Source
capabilities
Feature by feature, with sources.
The same capabilities, in the same words, for both tools. A tag beside the status names the plan or the limit, and each note links to the page it came from. Not documented means we could not find it in HubSpot AEO's public pages.
| Capability |  Searchly |  HubSpot AEO |
|---|---|---|
| TrackingWhat is tracked, how often and for how many brands. | ||
| AI enginesIncluded means five or more named engines on a published plan, counting paid add-ons. | Included3 included, 2 add-ons ChatGPT, Google AI Overviews and Perplexity on every plan; Gemini and Claude as paid add-ons (Starter +$50 and +$100 a month, Pro +$150 and +$300, Business +$250 and +$500, Custom included); Copilot, DeepSeek, Google AI Mode and Grok coming soon. Source | Limited3, no Google AI Overviews Every edition: ChatGPT, Gemini, Perplexity. Add-on engines not documented. Source |
| Tracking cadenceIncluded means a daily run is available on a published plan. | Included Each tracked prompt runs once a day on every engine in the plan. Source | Included Daily. Source |
| Prompt suggestions and researchSuggested prompts or a prompt database; the note says whether volume data is shown. | IncludedNo volume data Buyer prompts suggested from your site and topics, tracked only after you accept them, or typed, pasted or uploaded as CSV and tracked at once; no search volume or difficulty. Source | Included Prompt suggestions; CRM-informed inside Marketing Hub. Source |
| Competitor benchmarkingCompetitors measured on the same answers. | Included Benchmark the competitors you choose on visibility, share of voice, position and citations. Source | Included Competitor share of voice. Source |
| Several projects or brandsTwo or more projects, brands or workspaces on one published plan. | Included2 on Pro, 3 on Business 1 project on Starter, up to 2 on Pro and up to 3 on Business, sharing one prompt budget; more on Custom. Source | Add-on$50 a brand One owned domain per setup; each extra brand is another $50/mo instance. Source |
| Answer evidenceWhat you can open and take away from each answer. | ||
| Full answer textThe full answer behind each result, exportable or available through an API. | IncludedAPI fallbacks labelled Open the answer behind every score with its date and citations; API fallback answers are labelled and kept out of headline metrics, and Claude is collected through Anthropic's API; answers export as CSV. Source | LimitedView only Prompt view shows the exact response each engine returned. Source |
| Citations and sourcesCited pages and domains for each answer, with source analysis. | Included Cited domains and pages per answer, the sources that cite competitors but not you and content types including Reddit threads and YouTube videos. Source | Included By domain, page, source type and content type. Source |
| SentimentHow answers describe the brand, per answer or per brand. | Included How AI answers describe you, positive, neutral or negative, and why. Source | Included Standalone plan. Source |
| Data exportsCSV or spreadsheet exports of answers, prompts or citations. | IncludedCSV CSV exports of answers, prompts, page evidence and crawler logs on every plan; articles export as Markdown, HTML or text on Pro and up. Source | Not documented Export not mentioned in the AEO article. Source |
| Site evidenceWhat your own site data adds. | ||
| AI crawler logsAI crawler requests read from server, CDN or edge logs. | Included Requests from AI crawlers, verified or declared, after you connect Cloudflare (Logpush or Worker), Vercel, Next.js, Netlify, WordPress or the HTTP API; 90-day retention; CSV export. Source | Not documented Not mentioned for AEO. Source |
| AI referral visitsHuman visits from AI assistants, from GA4 or the vendor's own script. | IncludedVia GA4 Visits from ChatGPT, Perplexity, Gemini, Copilot and other AI assistants, read from Google Analytics 4 through a read-only connection, with no extra script. Source | Not documented Not mentioned for AEO. Source |
| Google Search ConsoleSearch Console data inside the product. | Included Search Console clicks, impressions, CTR and position by query, page, country and device beside the AI evidence for each page; no indexing data. Source | Not documented Not mentioned for AEO. Source |
| Site auditIncluded means a multi-page technical or AI-readiness audit. | LimitedHomepage only Site Health checks your homepage and selected root files, including AI crawler access in robots.txt, llms.txt and structured data, with a fix for each; not a whole-site crawl. Source | Not documented Not mentioned for AEO. Source |
| Taking actionWhat happens after a finding. | ||
| Recommendations or action queueA ranked list of next steps or tasks. | Included Opportunities: a ranked list of next steps tied to the evidence, from setup and on-page fixes to sites worth pitching; outreach is drafted, nothing is sent. Source | Included Prioritized by content type, channel and priority (new page, page update, video, LinkedIn post, outreach). Source |
| Content generationIncluded means article generation that is generally available. | IncludedPro and up Content Studio on Pro, Business and the Pro trial: full articles or writer briefs in 8 formats from verified sources, readiness checks and accept or reject revisions; English only, hourly generation caps, no monthly article quota. Source | LimitedMarketing Hub only Marketing Hub Pro and Enterprise only (blog generation; Content Agent in Beta); not standalone AEO. Source |
| CMS publishingIncluded means content sent to two or more CMSs, as drafts or live. | LimitedWebflow drafts, Pro and up Approved articles go to your Webflow CMS as drafts on Pro and up; WordPress, Framer and Shopify publishing are not built. Source | LimitedMarketing Hub only Execution in HubSpot's own tools, Marketing Hub Pro and Enterprise only. Source |
| AI agent or assistantAn in-app agent that works on the product's own data. | Included Agent on every paid plan and the Pro trial: ask about your AI visibility in plain language; it reads your Searchly data, opens the right page and proposes changes such as new prompts or competitors that you confirm; it does not write or publish articles. Source | Not documented No AEO agent documented. Source |
| Access and teamsHow data leaves the tool and who can sign in. | ||
| REST APIA documented API for the visibility data. | Included REST API with an OpenAPI spec and scoped, expiring keys on every plan; operations that generate content need an active subscription or the Pro trial. Source | Not documented Not mentioned in HubSpot's AEO documentation. Source |
| MCP serverA documented MCP server for the visibility data. | Included MCP server on every plan for AI tools that support Streamable HTTP and a custom Authorization header (bearer key, no OAuth). Source | Not documented Not mentioned in HubSpot's AEO documentation. Source |
| Agency plans and client reportingAn agency plan, client workspaces or branded or shareable client reports. | Not offered No agency plan, white label, scheduled or PDF reports or share links; client data leaves as CSV or through the API. Source | Not documented Client workspaces and white label not documented for AEO. Source |
| SSO (SAML or OIDC)Company identity-provider sign-in; Google sign-in does not count. | Not offered No SSO, SAML, SCIM or audit log; customers sign in with email and password or Google. Source | Not documented Not stated for AEO. Source |
| Shopping and adsProducts and ads inside AI answers. | ||
| AI shopping visibilityIncluded means the products AI answers show are captured and tracked; the tag names the engines. | IncludedChatGPT AI shopping on every plan: the products ChatGPT shows for your prompts, whose they are, their price, rating and retailer and where they rank. Source | Not documented Not documented. Source |
| AI ads trackingIncluded means ads inside AI answers captured on two or more surfaces. | Not offered AI ads tracking is not built. Source | Not documented Not documented. Source |
| BuyingPublic prices and free trials. | ||
| Published priceA public price for a paid plan that tracks AI answers, listed on the vendor's pricing page. | Included Starter $99, Pro $239 and Business $499 a month; yearly billing is 10 times monthly; Custom is quoted. Source | Included $50/mo or $45/mo billed annually, USD plus tax. Source |
| Free trial or free tierA documented free trial or free tier that includes AI-answer tracking. | IncludedOn Pro, 14 days 14-day trial on Pro ('Start for free'); Starter and Business have no trial; the free AI visibility report is a one-off sample, not a trial. Source | Included28 days 28 days, 25 prompts. Source |
pricing
The same workload, priced on both.
One brand, 50 buyer prompts on ChatGPT, Google AI Overviews and Perplexity, checked once a day in one country: a common base for AI visibility tracking. Every Searchly plan includes all three engines; where HubSpot AEO counts or includes engines differently, the note says so.
| Item | Searchly | HubSpot AEO |
|---|---|---|
| Covers the workload | Covers it | Not as specified |
| Plan | Starter | Marketing Hub Enterprise (the standalone plan tracks 25 prompts a day) |
| Monthly price | $99 | Marketing Hub Enterprise (price on HubSpot's pricing page); the $50 standalone plan stops at 25 prompts |
| Billed yearly | $990 a year ($82.50 a month) | Standalone: $45 a month billed annually |
| The three engines | All three included | ChatGPT, Gemini and Perplexity; Google AI Overviews is not listed |
| Extra cost | None | AEO Answers Limit Increase (price not shown); extra brand $50 a month |
| Free trial | None on Starter; a 14-day trial of Pro ($239 a month after) | 28 days with 25 prompts (standalone) |
| What the plan counts | 50 prompts on 3 engines once a day: up to 4,500 runs in 30 days, the whole Starter allowance | Standalone: 25 prompts a day and 2,500 answers a month; Marketing Hub Enterprise: 50 prompts a day and 5,000 answers |
HubSpot's standalone plan stops at 25 prompts a day; 50 prompts come with Marketing Hub Enterprise, whose price is on HubSpot's pricing page. HubSpot shows no price for the AEO Answers Limit Increase.
Prices before tax, in each company's own currency, as published on Oct 21, 2026. est. marks our arithmetic from published units. Units differ: Searchly counts runs, up to 4,500 in 30 days on 50 prompts.
Sources: Searchly: Searchly pricing; HubSpot AEO: HubSpot Marketing Hub pricing (AEO row), HubSpot Knowledge Base: AEO limits and features (updated Aug 27, 2026)
fit
Which one to choose.
Choose Searchly if…
you want more than 25 prompts without moving to Marketing Hub Enterprise and Google AI Overviews tracked beside ChatGPT and Perplexity, with AI crawler logs, Google Analytics 4 AI visits, Search Console, the REST API, MCP server, Agent and AI shopping all on the entry plan.
HubSpot AEO may suit you if…
you already run marketing in HubSpot Marketing Hub Professional or Enterprise and want AI visibility inside it, or 25 prompts on ChatGPT, Gemini and Perplexity are all you need.
switching
Moving from HubSpot AEO, or running both.
- Your prompts.HubSpot does not document an AEO export, so keep a copy of your prompts in a spreadsheet. Source In Searchly, paste or upload your prompts as CSV. Prompts you add are tracked at once; the ones Searchly suggests wait until you accept them.
- Competitors.Add the competitors you follow in HubSpot AEO. Searchly benchmarks the ones you choose.
- History.Past results stay in HubSpot AEO. Scores are not comparable between tools, because engines, collection methods and formulas differ, so compare trends from the same start date.
- Site data.Connect Google Analytics 4 and Search Console read-only, and send AI crawler logs from Cloudflare, Vercel, Netlify, WordPress, Next.js or the HTTP API by following a setup guide. Searchly installs nothing on your site.
- Run both.Track the same prompts in both tools during the 14-day Pro trial before you decide.
evaluation
Put both tools to the test.
Use your own brand, the same buyer prompts and the same dates in both tools. Ask the other vendor these three questions.
- Does tracking more than 25 prompts mean moving to Marketing Hub Enterprise, and what does the AEO Answers Limit Increase cost?
- Is Google AI Overviews tracked on any edition, and where do I see AI crawler visits, AI referral visits and Search Console data for my pages?
- Can the answers and citations leave the tool through an API, an MCP server or an export?
sources
Sources and scope.
How we compare. We read each company's own pricing page, documentation and changelog, noting the day we checked each one. A capability we could not find is marked Not documented; Not offered means the company's own pages say it is not part of the product. Both columns follow the same rules. We do not compare visibility scores between tools: engines, collection methods and formulas differ.
HubSpot AEO sources
- HubSpot AEO product page
- HubSpot Marketing Hub pricing (AEO row)
- HubSpot Knowledge Base: AEO limits and features (updated Aug 27, 2026)
Searchly sources
Spotted an out-of-date detail about HubSpot AEO? Email piotr@trysearchly.com and we will check it against HubSpot AEO's pages.
The positioning map and its methodrelated
Also on your shortlist?
get started
Make the comparison with your own brand.
Start a 14-day free trial of Pro. Track your own buyer prompts, open the answers and sources behind them and decide with evidence.