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Searchly vs Promptwatch

Searchly's $99 Starter plan includes AI crawler logs, GA4 AI visits with no extra script and AI shopping on ChatGPT. Promptwatch starts crawler logs on Professional ($245) and Shopping Insights on Business ($579).

Compared from Promptwatch's own pricing and documentation, checked Oct 21, 2026. How we compare

Our verdict

Our pick: Searchly

Searchly is the better choice for most teams. Searchly Starter ($99 a month) includes AI crawler logs and AI shopping on ChatGPT; Promptwatch starts crawler logs on Professional ($245), and its first plan with both crawler logs and Shopping Insights is Business at $579. Searchly plans count prompts, not responses, so there is no response quota to run out; for 350 prompts, Searchly Business costs $499 a month, less than Promptwatch Business.

Key facts
SearchlyPromptwatch
Entry price$99 a month (Starter)$95 a month (Essential)
50 prompts, 3 engines, daily$99 a month$95 a month
Engines on the entry planChatGPT, Google AI Overviews and Perplexity4 of your choice per its page for AI assistants; 14 models on its pricing page
Site data on the entry planAI crawler logs once you connect a source, GA4 AI visits and Search ConsoleSearch Console and its own visitor script; crawler logs from Professional ($245)
Free trial14 days on Pro7 days

strengths

Where Searchly comes out ahead.

From each company's own pricing pages and documentation, checked Oct 21, 2026. Each point links to its source.

Where Searchly is stronger

  • AI crawler logs on the $99 Starter plan once you connect a source such as Cloudflare, Vercel or the HTTP API; Promptwatch starts them on Professional at $245, and Essential has none. Source
  • AI shopping on every plan, Starter included: the products ChatGPT shows for your prompts, whose they are and where they rank. Promptwatch keeps Shopping Insights for Business ($579) and Enterprise. Source
  • AI referral visits read from your Google Analytics 4 property with no extra script; Promptwatch's documented route is its own tracking script or Google Tag Manager. Source
  • A plan that counts prompts, not responses: your 50 Starter prompts run on all three included engines with no response quota to run out. Promptwatch meters responses and stops monitoring at 100% of its monthly quota. Source
  • For 350 prompts, Searchly Business is $499 a month; Promptwatch Business is $579 a month and starts with a booked demo. Source

Where Promptwatch focuses

  • A choice of 4 engines below Enterprise, per its page for AI assistants, from 14 models on its pricing page, including Google AI Mode, Copilot and DeepSeek. Source
  • Content agents that publish to WordPress, Webflow and Framer with separate draft and live steps; AEO articles start at 5 a month on Professional ($245), and Essential includes none. Source

capabilities

Feature by feature, with sources.

The same capabilities, in the same words, for both tools. A tag beside the status names the plan or the limit, and each note links to the page it came from. Not documented means we could not find it in Promptwatch's public pages.

Searchly and Promptwatch: 25 capabilities, sources checked Oct 21, 2026
CapabilitySearchlyPromptwatch
TrackingWhat is tracked, how often and for how many brands.
AI enginesIncluded means five or more named engines on a published plan, counting paid add-ons.Included3 included, 2 add-ons

ChatGPT, Google AI Overviews and Perplexity on every plan; Gemini and Claude as paid add-ons (Starter +$50 and +$100 a month, Pro +$150 and +$300, Business +$250 and +$500, Custom included); Copilot, DeepSeek, Google AI Mode and Grok coming soon. Source

Included14 models listed

14 model rows ticked on every plan, including ChatGPT, Google AI Overviews, Google AI Mode, Copilot, Perplexity, Claude, Gemini, DeepSeek, Mistral and Alexa; its page for AI assistants says 4 of your choice below Enterprise. Source

Tracking cadenceIncluded means a daily run is available on a published plan.Included

Each tracked prompt runs once a day on every engine in the plan. Source

IncludedStops at quota

Daily on every plan; other frequencies only when sales enables them; monitoring stops at 100% of the monthly response quota. Source

Prompt suggestions and researchSuggested prompts or a prompt database; the note says whether volume data is shown.IncludedNo volume data

Buyer prompts suggested from your site and topics, tracked only after you accept them, or typed, pasted or uploaded as CSV and tracked at once; no search volume or difficulty. Source

IncludedVolumes, plan not stated

Prompt Volumes (search volume, difficulty, citation rate), Prompt Explorer and query fan-outs; plan gate not stated. Source

Competitor benchmarkingCompetitors measured on the same answers.Included

Benchmark the competitors you choose on visibility, share of voice, position and citations. Source

Included

Competitor Analysis on every plan. Source

Several projects or brandsTwo or more projects, brands or workspaces on one published plan.Included2 on Pro, 3 on Business

1 project on Starter, up to 2 on Pro and up to 3 on Business, sharing one prompt budget; more on Custom. Source

IncludedFrom Professional

1, 2 and 5 projects on Essential, Professional and Business; agency plans have unlimited projects and pitch projects. Source

Answer evidenceWhat you can open and take away from each answer.
Full answer textThe full answer behind each result, exportable or available through an API.IncludedAPI fallbacks labelled

Open the answer behind every score with its date and citations; API fallback answers are labelled and kept out of headline metrics, and Claude is collected through Anthropic's API; answers export as CSV. Source

Included

Full answer text, cited URLs and interface extras such as shopping results and ads in the Responses tab; Excel or CSV exports up to 10,000 rows. Source

Citations and sourcesCited pages and domains for each answer, with source analysis.Included

Cited domains and pages per answer, the sources that cite competitors but not you and content types including Reddit threads and YouTube videos. Source

Included

Citations by URL and domain with lifecycle trends, plus Reddit, YouTube and LinkedIn citation reports. Source

SentimentHow answers describe the brand, per answer or per brand.Included

How AI answers describe you, positive, neutral or negative, and why. Source

IncludedPlan not stated

Sentiment score by prompt, topic and competitor with a weekly AI summary; plan gate not stated. Source

Data exportsCSV or spreadsheet exports of answers, prompts or citations.IncludedCSV

CSV exports of answers, prompts, page evidence and crawler logs on every plan; articles export as Markdown, HTML or text on Pro and up. Source

IncludedCSV, Excel

Excel or CSV exports up to 10,000 rows; PDF and scheduled reports through Custom Reports from Professional. Source

Site evidenceWhat your own site data adds.
AI crawler logsAI crawler requests read from server, CDN or edge logs.Included

Requests from AI crawlers, verified or declared, after you connect Cloudflare (Logpush or Worker), Vercel, Next.js, Netlify, WordPress or the HTTP API; 90-day retention; CSV export. Source

IncludedFrom Professional

Agent Analytics from Professional ($245): 25M or 100M events from server and CDN logs, Cloudflare Logpush or the WordPress plugin, with IP verification. Source

AI referral visitsHuman visits from AI assistants, from GA4 or the vendor's own script.IncludedVia GA4

Visits from ChatGPT, Perplexity, Gemini, Copilot and other AI assistants, read from Google Analytics 4 through a read-only connection, with no extra script. Source

IncludedOwn script

Visitor analytics through a first-party script or Google Tag Manager on every plan (200K, 1M or 10M events); a GA4 import is not documented. Source

Google Search ConsoleSearch Console data inside the product.Included

Search Console clicks, impressions, CTR and position by query, page, country and device beside the AI evidence for each page; no indexing data. Source

Included

Search Console and Bing Webmaster Tools integrations on every plan. Source

Site auditIncluded means a multi-page technical or AI-readiness audit.LimitedHomepage only

Site Health checks your homepage and selected root files, including AI crawler access in robots.txt, llms.txt and structured data, with a fix for each; not a whole-site crawl. Source

IncludedEvery page, weekly

Site Health: a weekly audit of every page in the project inventory, 21 checks, on every paid plan (1.5K, 5K or 25K pages). Source

Taking actionWhat happens after a finding.
Recommendations or action queueA ranked list of next steps or tasks.Included

Opportunities: a ranked list of next steps tied to the evidence, from setup and on-page fixes to sites worth pitching; outreach is drafted, nothing is sent. Source

IncludedPlan not stated

Action Board: weekly agent-discovered tasks plus your own, with a weekly digest; Content Gap Analysis on every plan. Source

Content generationIncluded means article generation that is generally available.IncludedPro and up

Content Studio on Pro, Business and the Pro trial: full articles or writer briefs in 8 formats from verified sources, readiness checks and accept or reject revisions; English only, hourly generation caps, no monthly article quota. Source

IncludedFrom Professional

AEO articles and Content Refresh: 5 a month on Professional, 10 on Business, more as add-ons; the automated Content Agent starts on Business. Source

CMS publishingIncluded means content sent to two or more CMSs, as drafts or live.LimitedWebflow drafts, Pro and up

Approved articles go to your Webflow CMS as drafts on Pro and up; WordPress, Framer and Shopify publishing are not built. Source

IncludedFrom Professional

WordPress, Webflow and Framer with separate draft and live steps, plus an optional hands-off mode; the integrations are on every plan but Essential includes no AEO articles. Source

AI agent or assistantAn in-app agent that works on the product's own data.Included

Agent on every paid plan and the Pro trial: ask about your AI visibility in plain language; it reads your Searchly data, opens the right page and proposes changes such as new prompts or competitors that you confirm; it does not write or publish articles. Source

Included500 credits

Agent Chat on every paid plan (500, 1,500 or 2,500 credits), also in Slack and in the content editor. Source

Access and teamsHow data leaves the tool and who can sign in.
REST APIA documented API for the visibility data.Included

REST API with an OpenAPI spec and scoped, expiring keys on every plan; operations that generate content need an active subscription or the Pro trial. Source

Included

REST API on every paid plan at 500, 2,000, 10,000 or 50,000 requests an hour. Source

MCP serverA documented MCP server for the visibility data.Included

MCP server on every plan for AI tools that support Streamable HTTP and a custom Authorization header (bearer key, no OAuth). Source

Included

MCP on every paid plan. Source

Agency plans and client reportingAn agency plan, client workspaces or branded or shareable client reports.Not offered

No agency plan, white label, scheduled or PDF reports or share links; client data leaves as CSV or through the API. Source

IncludedAgency plans

Agency plans from $199 a month with pitch projects and view-only client access; Looker Studio and custom reports from Professional; white-label dashboard and client portal on Enterprise. Source

SSO (SAML or OIDC)Company identity-provider sign-in; Google sign-in does not count.Not offered

No SSO, SAML, SCIM or audit log; customers sign in with email and password or Google. Source

Sales plan onlyEnterprise

SSO on Enterprise; audit log from Business. Source

Shopping and adsProducts and ads inside AI answers.
AI shopping visibilityIncluded means the products AI answers show are captured and tracked; the tag names the engines.IncludedChatGPT

AI shopping on every plan: the products ChatGPT shows for your prompts, whose they are, their price, rating and retailer and where they rank. Source

IncludedBusiness plan

Shopping Insights for ChatGPT and Alexa product results, with catalogue upload, on Business and Enterprise. Source

AI ads trackingIncluded means ads inside AI answers captured on two or more surfaces.Not offered

AI ads tracking is not built. Source

IncludedBusiness plan

Ads Radar on Business, every agency plan and Enterprise, with Google AI Overviews and AI Mode ads listed separately. Source

BuyingPublic prices and free trials.
Published priceA public price for a paid plan that tracks AI answers, listed on the vendor's pricing page.Included

Starter $99, Pro $239 and Business $499 a month; yearly billing is 10 times monthly; Custom is quoted. Source

Included

$95, $245 and $579 a month (EUR 85, 205 and 499); yearly is 10 x monthly; Business books a demo. Source

Free trial or free tierA documented free trial or free tier that includes AI-answer tracking.IncludedOn Pro, 14 days

14-day trial on Pro ('Start for free'); Starter and Business have no trial; the free AI visibility report is a one-off sample, not a trial. Source

Included7 days

7-day trial on Essential, Professional, Agency Kick-off and Agency Growth with monthly billing. Source

pricing

The same workload, priced on both.

One brand, 50 buyer prompts on ChatGPT, Google AI Overviews and Perplexity, checked once a day in one country: a common base for AI visibility tracking. Every Searchly plan includes all three engines; where Promptwatch counts or includes engines differently, the note says so.

50 prompts on ChatGPT, Google AI Overviews and Perplexity for one brand in one country, priced on Searchly and Promptwatch
ItemSearchlyPromptwatch
Covers the workloadCovers itCovers it
PlanStarterEssential
Monthly price$99$95 (EUR 85)
Billed yearly$990 a year ($82.50 a month)$950 a year
The three enginesAll three includedIncluded: ChatGPT, Google AI Overviews and Perplexity are on every paid plan
Extra costNoneNone
Free trialNone on Starter; a 14-day trial of Pro ($239 a month after)7 days, monthly billing only
What the plan counts50 prompts on 3 engines once a day: up to 4,500 runs in 30 days, the whole Starter allowance50 prompts and 6,000 responses a month; this workload uses about 4,500 (est.). Monitoring stops at 100% of the quota.

Promptwatch's pricing page says every listed model runs on every paid plan; its page for AI assistants says 4 of your choice. Its published arithmetic (responses = prompts x 120) fits four engines a day.

Prices before tax, in each company's own currency, as published on Oct 21, 2026. est. marks our arithmetic from published units. Units differ: Searchly counts runs, up to 4,500 in 30 days on 50 prompts.

Sources: Searchly: Searchly pricing; Promptwatch: Promptwatch pricing, Plans and billing

fit

Which one to choose.

Choose Searchly if…

you want the answers and citations behind every number next to AI crawler logs, Google Analytics 4 AI visits and Search Console for the same pages, with AI shopping on ChatGPT, all from the $99 plan.

Promptwatch may suit you if…

publishing articles to WordPress, Webflow or Framer from the same tool matters more to you than AI crawler logs on the entry plan, and you can plan around a monthly response quota.

switching

Moving from Promptwatch, or running both.

  1. Your prompts.Promptwatch exports responses to Excel or CSV, up to 10,000 rows. Source In Searchly, paste or upload your prompts as CSV. Prompts you add are tracked at once; the ones Searchly suggests wait until you accept them.
  2. Competitors.Add the competitors you follow in Promptwatch. Searchly benchmarks the ones you choose.
  3. History.Past results stay in Promptwatch. Scores are not comparable between tools, because engines, collection methods and formulas differ, so compare trends from the same start date.
  4. Site data.Connect Google Analytics 4 and Search Console read-only, and send AI crawler logs from Cloudflare, Vercel, Netlify, WordPress, Next.js or the HTTP API by following a setup guide. Searchly installs nothing on your site.
  5. Run both.Track the same prompts in both tools during the 14-day Pro trial before you decide.

evaluation

Put both tools to the test.

Use your own brand, the same buyer prompts and the same dates in both tools. Ask the other vendor these three questions.

  • How many engines does your plan run for each prompt each day, and what happens when the monthly quota runs out?
  • Which plan includes AI crawler logs, and which reports where my products rank in ChatGPT shopping results?
  • Can you read AI referral visits from my own Google Analytics 4 property, or do I have to add your script or tag?

Frequently asked
questions

Everything you need to get started.

Talk to our team

sources

Sources and scope.

How we compare. We read each company's own pricing page, documentation and changelog, noting the day we checked each one. A capability we could not find is marked Not documented; Not offered means the company's own pages say it is not part of the product. Both columns follow the same rules. We do not compare visibility scores between tools: engines, collection methods and formulas differ.

Promptwatch sources

  1. Promptwatch pricingpromptwatch.comChecked Oct 21, 2026
  2. Promptwatch agency pricingpromptwatch.comChecked Oct 21, 2026
  3. Plans and billingpromptwatch.comChecked Oct 21, 2026
  4. How Promptwatch collects datapromptwatch.comChecked Oct 21, 2026
  5. Data freshnesspromptwatch.comChecked Oct 21, 2026
  6. Site Healthpromptwatch.comChecked Oct 21, 2026
  7. Shopping overviewpromptwatch.comChecked Oct 21, 2026
  8. Publishing and trackingpromptwatch.comChecked Oct 21, 2026
  9. Docs indexpromptwatch.comChecked Oct 21, 2026
  10. Changelogpromptwatch.comChecked Oct 21, 2026
  11. Promptwatch page for AI assistantspromptwatch.comChecked Oct 21, 2026
  12. Visitor analyticspromptwatch.comChecked Oct 19, 2026

Searchly sources

  1. Searchly pricingwww.trysearchly.comChecked Oct 21, 2026
  2. AI Visibility product pagewww.trysearchly.comChecked Oct 21, 2026
  3. Agent Analytics product pagewww.trysearchly.comChecked Oct 21, 2026
  4. Content Studio product pagewww.trysearchly.comChecked Oct 21, 2026
  5. Technical optimization (Site Health) pagewww.trysearchly.comChecked Oct 21, 2026
  6. Production OpenAPI documentapp.trysearchly.comChecked Oct 21, 2026
  7. MCP documentationdocs.trysearchly.comChecked Oct 21, 2026

Spotted an out-of-date detail about Promptwatch? Email piotr@trysearchly.com and we will check it against Promptwatch's pages.

The positioning map and its method

Changes

  • Rewritten with a feature table, pricing for the same workload and dated sources.

get started

Make the comparison with your own brand.

Start a 14-day free trial of Pro. Track your own buyer prompts, open the answers and sources behind them and decide with evidence.