Searchly vs Qwairy
Searchly gives every plan a fixed prompt allowance and puts the REST API, the Agent and AI crawler logs on its $99 Starter plan. Qwairy funds tracking, audits and content from one credit budget that sets how many prompts you can track.
Compared from Qwairy's own pricing and documentation, checked Oct 21, 2026. How we compare
Our verdict
Our pick: Searchly
Searchly is the better choice for most teams: its $99 Starter plan tracks 50 prompts on ChatGPT, Google AI Overviews and Perplexity with no credits to count. Qwairy's EUR 79 Starter includes 2,500 credits a month, short of the roughly 4,500 this workload uses, so the same volume needs Growth at EUR 199 (USD 229), more than twice Searchly's price, or credit packs on top of Starter. Searchly Starter also includes the REST API, which Qwairy starts on Growth, and AI crawler logs, which Qwairy starts on Business at EUR 449.
| Searchly | Qwairy | |
|---|---|---|
| Entry price | $99 a month (Starter) | EUR 79 a month (Starter) |
| 50 prompts, 3 engines, daily | $99 a month | EUR 199 a month (Growth) |
| Engines on the entry plan | ChatGPT, Google AI Overviews and Perplexity | 7 core engines, paid in credits |
| Site data on the entry plan | AI crawler logs once you connect a source, GA4 AI visits and Search Console | GA4 and other analytics tools plus Search Console; crawler logs from Business (EUR 449) |
| Free trial | 14 days on Pro | Free plan with 120 credits |
strengths
Where Searchly comes out ahead.
From each company's own pricing pages and documentation, checked Oct 21, 2026. Each point links to its source.
Where Searchly is stronger
- 50 prompts on ChatGPT, Google AI Overviews and Perplexity every day for $99 a month with no credits to count; Qwairy says its 2,500 Starter credits cover about 27 prompts on three engines daily, so this workload needs Growth at EUR 199 (USD 229) or credit packs on top of Starter. Source
- AI crawler logs on the $99 Starter plan once you connect Cloudflare, Vercel, Netlify, WordPress, Next.js or the HTTP API; Qwairy starts Crawler Analytics on Business at EUR 449. Source
- The REST API on every plan, the $99 Starter included, with an OpenAPI spec and scoped, expiring keys; Qwairy starts its API on Growth at EUR 199 (USD 229). Source
- The Agent on every paid plan takes questions in plain language, reads your Searchly data, opens the right page and proposes changes such as new prompts or competitors that you confirm; Qwairy's AI Assistant answers questions and documents no write actions. Source
Where Qwairy focuses
- Seven core engines on every plan, including Copilot, Grok and Google AI Mode, all paid from one credit budget: each engine a prompt runs on takes one more credit a day. Source
- Content Studio briefs and Site Diagnostics audits on the EUR 79 Starter, both drawn from the 2,500 credits that fund tracking. Each brief takes 50 credits and comes out as a Markdown draft; Qwairy documents no CMS connector. Source
capabilities
Feature by feature, with sources.
The same capabilities, in the same words, for both tools. A tag beside the status names the plan or the limit, and each note links to the page it came from. Not documented means we could not find it in Qwairy's public pages.
| Capability |  Searchly |  Qwairy |
|---|---|---|
| TrackingWhat is tracked, how often and for how many brands. | ||
| AI enginesIncluded means five or more named engines on a published plan, counting paid add-ons. | Included3 included, 2 add-ons ChatGPT, Google AI Overviews and Perplexity on every plan; Gemini and Claude as paid add-ons (Starter +$50 and +$100 a month, Pro +$150 and +$300, Business +$250 and +$500, Custom included); Copilot, DeepSeek, Google AI Mode and Grok coming soon. Source | Included7 core engines All plans: ChatGPT, Perplexity, Copilot, Grok, Gemini, Google AI Overviews, AI Mode (core); premium models Enterprise. Source |
| Tracking cadenceIncluded means a daily run is available on a published plan. | Included Each tracked prompt runs once a day on every engine in the plan. Source | IncludedCredit-funded Daily, weekly or monthly per workspace or prompt; credits set the volume. Source |
| Prompt suggestions and researchSuggested prompts or a prompt database; the note says whether volume data is shown. | IncludedNo volume data Buyer prompts suggested from your site and topics, tracked only after you accept them, or typed, pasted or uploaded as CSV and tracked at once; no search volume or difficulty. Source | IncludedUses credits Prompt import with auto-generate (about 7 credits a prompt). Source |
| Competitor benchmarkingCompetitors measured on the same answers. | Included Benchmark the competitors you choose on visibility, share of voice, position and citations. Source | Included All plans: benchmarking and competitor mentions. Source |
| Several projects or brandsTwo or more projects, brands or workspaces on one published plan. | Included2 on Pro, 3 on Business 1 project on Starter, up to 2 on Pro and up to 3 on Business, sharing one prompt budget; more on Custom. Source | IncludedGrowth and up Growth and up (2 workspaces); agency plans 1, 5 or 20 clients. Source |
| Answer evidenceWhat you can open and take away from each answer. | ||
| Full answer textThe full answer behind each result, exportable or available through an API. | IncludedAPI fallbacks labelled Open the answer behind every score with its date and citations; API fallback answers are labelled and kept out of headline metrics, and Claude is collected through Anthropic's API; answers export as CSV. Source | IncludedAPI from Growth Response Analysis in app; every stored answer via API (Growth and up). Source |
| Citations and sourcesCited pages and domains for each answer, with source analysis. | Included Cited domains and pages per answer, the sources that cite competitors but not you and content types including Reddit threads and YouTube videos. Source | Included All plans: Source Explorer. Source |
| SentimentHow answers describe the brand, per answer or per brand. | Included How AI answers describe you, positive, neutral or negative, and why. Source | Included All plans. Source |
| Data exportsCSV or spreadsheet exports of answers, prompts or citations. | IncludedCSV CSV exports of answers, prompts, page evidence and crawler logs on every plan; articles export as Markdown, HTML or text on Pro and up. Source | IncludedCSV, PDF, share links All plans: CSV, PDF reports, share links. Source |
| Site evidenceWhat your own site data adds. | ||
| AI crawler logsAI crawler requests read from server, CDN or edge logs. | Included Requests from AI crawlers, verified or declared, after you connect Cloudflare (Logpush or Worker), Vercel, Next.js, Netlify, WordPress or the HTTP API; 90-day retention; CSV export. Source | IncludedBusiness and up Business and up (EUR 449) or Agency Business. Source |
| AI referral visitsHuman visits from AI assistants, from GA4 or the vendor's own script. | IncludedVia GA4 Visits from ChatGPT, Perplexity, Gemini, Copilot and other AI assistants, read from Google Analytics 4 through a read-only connection, with no extra script. Source | IncludedGA4 and others All plans: GA4, Piwik PRO, Matomo, Piano, Amplitude, Adobe; AI Revenue. Source |
| Google Search ConsoleSearch Console data inside the product. | Included Search Console clicks, impressions, CTR and position by query, page, country and device beside the AI evidence for each page; no indexing data. Source | Included All plans; Bing Webmaster Tools too. Source |
| Site auditIncluded means a multi-page technical or AI-readiness audit. | LimitedHomepage only Site Health checks your homepage and selected root files, including AI crawler access in robots.txt, llms.txt and structured data, with a fix for each; not a whole-site crawl. Source | IncludedUses credits All plans: Site Diagnostics audits sitemap pages (uses credits). Source |
| Taking actionWhat happens after a finding. | ||
| Recommendations or action queueA ranked list of next steps or tasks. | Included Opportunities: a ranked list of next steps tied to the evidence, from setup and on-page fixes to sites worth pitching; outreach is drafted, nothing is sent. Source | Included All paid plans: Action Center, a prioritized queue with inbox and kanban. Source |
| Content generationIncluded means article generation that is generally available. | IncludedPro and up Content Studio on Pro, Business and the Pro trial: full articles or writer briefs in 8 formats from verified sources, readiness checks and accept or reject revisions; English only, hourly generation caps, no monthly article quota. Source | IncludedUses credits All plans: Content Studio, 50 credits a brief, Markdown draft. Source |
| CMS publishingIncluded means content sent to two or more CMSs, as drafts or live. | LimitedWebflow drafts, Pro and up Approved articles go to your Webflow CMS as drafts on Pro and up; WordPress, Framer and Shopify publishing are not built. Source | LimitedContent API only No CMS connector documented; a read-only content API lets a CMS pull articles. Source |
| AI agent or assistantAn in-app agent that works on the product's own data. | Included Agent on every paid plan and the Pro trial: ask about your AI visibility in plain language; it reads your Searchly data, opens the right page and proposes changes such as new prompts or competitors that you confirm; it does not write or publish articles. Source | IncludedAnswers questions All plans: AI Assistant answers questions; no write actions documented. Source |
| Access and teamsHow data leaves the tool and who can sign in. | ||
| REST APIA documented API for the visibility data. | Included REST API with an OpenAPI spec and scoped, expiring keys on every plan; operations that generate content need an active subscription or the Pro trial. Source | IncludedGrowth and up Growth and up (EUR 199). Source |
| MCP serverA documented MCP server for the visibility data. | Included MCP server on every plan for AI tools that support Streamable HTTP and a custom Authorization header (bearer key, no OAuth). Source | IncludedRead-only All plans; read-only per the v1.19 release notes. Source |
| Agency plans and client reportingAn agency plan, client workspaces or branded or shareable client reports. | Not offered No agency plan, white label, scheduled or PDF reports or share links; client data leaves as CSV or through the API. Source | IncludedAgency plans Agency plans from EUR 99: pitch audits, public reports; white label on Enterprise. Source |
| SSO (SAML or OIDC)Company identity-provider sign-in; Google sign-in does not count. | Not offered No SSO, SAML, SCIM or audit log; customers sign in with email and password or Google. Source | Sales plan onlyEnterprise OIDC, Enterprise. Source |
| Shopping and adsProducts and ads inside AI answers. | ||
| AI shopping visibilityIncluded means the products AI answers show are captured and tracked; the tag names the engines. | IncludedChatGPT AI shopping on every plan: the products ChatGPT shows for your prompts, whose they are, their price, rating and retailer and where they rank. Source | IncludedEngines not stated All plans: Shopping Results insights. Source |
| AI ads trackingIncluded means ads inside AI answers captured on two or more surfaces. | Not offered AI ads tracking is not built. Source | IncludedSurfaces not stated All plans: Sponsored Content insights. Source |
| BuyingPublic prices and free trials. | ||
| Published priceA public price for a paid plan that tracks AI answers, listed on the vendor's pricing page. | Included Starter $99, Pro $239 and Business $499 a month; yearly billing is 10 times monthly; Custom is quoted. Source | IncludedEuros and dollars EUR and USD, excl. tax. Source |
| Free trial or free tierA documented free trial or free tier that includes AI-answer tracking. | IncludedOn Pro, 14 days 14-day trial on Pro ('Start for free'); Starter and Business have no trial; the free AI visibility report is a one-off sample, not a trial. Source | LimitedFree plan, no monitoring Free plan with 120 credits; monitoring settings unavailable on Free; no paid-plan trial. Source |
pricing
The same workload, priced on both.
One brand, 50 buyer prompts on ChatGPT, Google AI Overviews and Perplexity, checked once a day in one country: a common base for AI visibility tracking. Every Searchly plan includes all three engines; where Qwairy counts or includes engines differently, the note says so.
| Item | Searchly | Qwairy |
|---|---|---|
| Covers the workload | Covers it | Covers it |
| Plan | Starter | Growth (Starter's 2,500 credits cover about 27 prompts on 3 engines daily) |
| Monthly price | $99 | EUR 199 (USD 229) |
| Billed yearly | $990 a year ($82.50 a month) | EUR 1,990 a year |
| The three engines | All three included | Included: ChatGPT, Perplexity and Google AI Overviews are core engines |
| Extra cost | None | None on Growth; on Starter, credit packs from EUR 109 |
| Free trial | None on Starter; a 14-day trial of Pro ($239 a month after) | No paid-plan trial; a free plan with 120 credits, without monitoring settings |
| What the plan counts | 50 prompts on 3 engines once a day: up to 4,500 runs in 30 days, the whole Starter allowance | Credits: 1 credit = 1 prompt x 1 core model x 1 day. This workload uses about 4,500 a month (est.); Growth has 10,000 |
Starter (EUR 79) plus a 2,500-credit pack (from EUR 109) comes to about EUR 188 in a month you top up (est.); credits roll over while you are subscribed. Prices exclude tax.
Prices before tax, in each company's own currency, as published on Oct 21, 2026. est. marks our arithmetic from published units. Units differ: Searchly counts runs, up to 4,500 in 30 days on 50 prompts.
Sources: Searchly: Searchly pricing; Qwairy: Qwairy pricing, Credits
fit
Which one to choose.
Choose Searchly if…
you want a fixed prompt allowance on ChatGPT, Google AI Overviews and Perplexity with no credits to count, plus the REST API, the Agent and AI crawler logs beside GA4 AI visits and Search Console from the first plan.
Qwairy may suit you if…
you need Copilot, Grok or Google AI Mode in your tracking and can size your prompt volume to the credits each plan includes.
sources
Sources and scope.
How we compare. We read each company's own pricing page, documentation and changelog, noting the day we checked each one. A capability we could not find is marked Not documented; Not offered means the company's own pages say it is not part of the product. Both columns follow the same rules. We do not compare visibility scores between tools: engines, collection methods and formulas differ.
Qwairy sources
- Qwairy pricing
- Credits
- MCP
- Developer API
- Crawler Analytics
- Content Studio
- Action Center
- Site Diagnostics
- AI Assistant
- Shopping intelligence
- Qwairy documentation index
Searchly sources
Spotted an out-of-date detail about Qwairy? Email piotr@trysearchly.com and we will check it against Qwairy's pages.
The positioning map and its methodrelated
Also on your shortlist?
get started
Make the comparison with your own brand.
Start a 14-day free trial of Pro. Track your own buyer prompts, open the answers and sources behind them and decide with evidence.