Searchly vs Scrunch

ChatGPT, Google AI Overviews and Perplexity on every plan; Gemini and Claude as paid add-ons (Starter +$50 and +$100 a month, Pro +$150 and +$300, Business +$250 and +$500, Custom included); Copilot, DeepSeek, Google AI Mode and Grok coming soon. Source

4 on Core (ChatGPT, Perplexity, Google AI Overviews, Copilot); 9 on Enterprise, adding Claude, Gemini, Meta AI, Google AI Mode and Grok. Source

Each tracked prompt runs once a day on every engine in the plan. Source

Daily for a new prompt's first 14 days, then a 72-hour default, with on-demand refresh. Source

Buyer prompts suggested from your site and topics, tracked only after you accept them, or typed, pasted or uploaded as CSV and tracked at once; no search volume or difficulty. Source

AI Search Trends (3 topics on Core) and query fan-out (limited on Core). Source

Benchmark the competitors you choose on visibility, share of voice, position and citations. Source

5 competitors on Core, custom on Enterprise. Source

1 project on Starter, up to 2 on Pro and up to 3 on Business, sharing one prompt budget; more on Custom. Source

1 brand workspace on Core; Agency Core ($500) has 3 brand and 3 pitch workspaces. Source

Open the answer behind every score with its date and citations; API fallback answers are labelled and kept out of headline metrics, and Claude is collected through Anthropic's API; answers export as CSV. Source

Full answers, citations, sentiment and metadata through the Responses API on Enterprise; in-app answer export not stated. Source

Cited domains and pages per answer, the sources that cite competitors but not you and content types including Reddit threads and YouTube videos. Source

Citations and sources on Core. Source

How AI answers describe you, positive, neutral or negative, and why. Source

Sentiment on Core. Source

CSV exports of answers, prompts, page evidence and crawler logs on every plan; articles export as Markdown, HTML or text on Pro and up. Source

Reporting dashboard on Core and Looker on Agency Core and Enterprise; CSV export not stated. Source

Requests from AI crawlers, verified or declared, after you connect Cloudflare (Logpush or Worker), Vercel, Next.js, Netlify, WordPress or the HTTP API; 90-day retention; CSV export. Source

AI Agent and bot traffic on Core, split into training, indexing and retrieval; multi-domain on Enterprise. Source

Visits from ChatGPT, Perplexity, Gemini, Copilot and other AI assistants, read from Google Analytics 4 through a read-only connection, with no extra script. Source

AI referral traffic listed among trackable metrics; plan and a GA4 connection not stated. Source

Search Console clicks, impressions, CTR and position by query, page, country and device beside the AI evidence for each page; no indexing data. Source

Search Console is not documented in the pages read. Source

Site Health checks your homepage and selected root files, including AI crawler access in robots.txt, llms.txt and structured data, with a fix for each; not a whole-site crawl. Source

5 site audits a month on Core (25 sitemap pages); full site audits on Enterprise. Source

Opportunities: a ranked list of next steps tied to the evidence, from setup and on-page fixes to sites worth pitching; outreach is drafted, nothing is sent. Source

Insights and recommendations on Core; Site Optimization page by page. Source

Content Studio on Pro, Business and the Pro trial: full articles or writer briefs in 8 formats from verified sources, readiness checks and accept or reject revisions; English only, hourly generation caps, no monthly article quota. Source

Basic content generation and 1 page optimisation a month on Core; advanced on Enterprise. Source

Approved articles go to your Webflow CMS as drafts on Pro and up; WordPress, Framer and Shopify publishing are not built. Source

Scrunch says its agent-facing pages do not publish new CMS content; Agent Pages (Enterprise) serve optimised HTML to AI agents at the CDN instead. Source

Agent on every paid plan and the Pro trial: ask about your AI visibility in plain language; it reads your Searchly data, opens the right page and proposes changes such as new prompts or competitors that you confirm; it does not write or publish articles. Source

Scrunchie in-app assistant, with Signals alerts and Explorer charts, on every plan since Jul 21, 2026. Source

REST API with an OpenAPI spec and scoped, expiring keys on every plan; operations that generate content need an active subscription or the Pro trial. Source

Responses, Query and agent-traffic APIs on Enterprise, billed by AI responses collected; Query API partner-only on Agency Core. Source

MCP server on every plan for AI tools that support Streamable HTTP and a custom Authorization header (bearer key, no OAuth). Source

MCP and CLI on Agency Core ($500) and Enterprise; not on brand Core. Source

No agency plan, white label, scheduled or PDF reports or share links; client data leaves as CSV or through the API. Source

Agency Core at $500 a month with brand and pitch workspaces (pitch for partners) and Looker; white label not documented. Source

No SSO, SAML, SCIM or audit log; customers sign in with email and password or Google. Source

SAML or OIDC SSO on Enterprise; Core has Google sign-in, which it calls Google SSO. Source

AI shopping on every plan: the products ChatGPT shows for your prompts, whose they are, their price, rating and retailer and where they rank. Source

Product Observability on Enterprise for ChatGPT and Copilot, with Perplexity announced as coming. Source

AI ads tracking is not built. Source

AI ads tracking is not documented in the pages read. Source

Starter $99, Pro $239 and Business $499 a month; yearly billing is 10 times monthly; Custom is quoted. Source

Core $250 a month, Agency Core $500; annual terms not captured. Source

14-day trial on Pro ('Start for free'); Starter and Business have no trial; the free AI visibility report is a one-off sample, not a trial. Source

7-day trial on Core. Source