Skip to content

Searchly vs AthenaHQ

Searchly gives every plan a fixed prompt allowance on ChatGPT, Google AI Overviews and Perplexity and includes AI crawler logs, GA4 AI visits and Search Console from the $99 Starter plan. AthenaHQ starts its paid plans at $295 and meters tracking in response credits.

Compared from AthenaHQ's own pricing and documentation, checked Oct 21, 2026. How we compare

Our verdict

Our pick: Searchly

Searchly is the better choice for most teams. Its $99 Starter plan tracks 50 prompts on ChatGPT, Google AI Overviews and Perplexity every day; AthenaHQ's $295 Starter has credits for about 40, and even Searchly Pro, with 150 prompts and Content Studio, costs less at $239. Every Searchly plan also includes the REST API that AthenaHQ sells as an add-on, plus AI crawler logs read from your own server or CDN once you connect it; AthenaHQ does not document crawler log analysis.

Key facts
SearchlyAthenaHQ
Entry price$99 a month (Starter)$295 a month (Starter); free Essential tier
50 prompts, 3 engines, daily$99 a month$295 a month plus extra credits
Engines on the entry planChatGPT, Google AI Overviews and Perplexity11 models, one credit per response
Site data on the entry planAI crawler logs once you connect a source, GA4 AI visits and Search ConsoleGA4 AI visitors and Search Console; crawler logs not documented
Free trial14 days on ProFree tier with 300 credits

strengths

Where Searchly comes out ahead.

From each company's own pricing pages and documentation, checked Oct 21, 2026. Each point links to its source.

Where Searchly is stronger

  • 50 prompts on ChatGPT, Google AI Overviews and Perplexity every day for $99 a month, up to 4,500 runs in 30 days, with no credits to run out. AthenaHQ Starter is $295 for 3,600 response credits, enough for about 40 prompts on three engines daily; extra credits are priced by contact. Source
  • Room to grow: Searchly Pro tracks 150 prompts on all three engines every day with Content Studio for $239 a month, still less than AthenaHQ Starter. Source
  • The REST API and MCP server on every plan, Starter included. AthenaHQ sells REST API access as a paid add-on to Starter (price by contact), includes it on Enterprise and names no plan for its MCP server. Source
  • AI crawler requests, each marked verified or declared, read from your own server or CDN logs once you connect Cloudflare, Vercel, Netlify, WordPress, Next.js or the HTTP API. AthenaHQ does not document server or CDN log analysis; its AI Access probe checks robots.txt and does not verify real crawler IP ranges. Source

Where AthenaHQ focuses

  • 11 models on Starter, including Google AI Mode, Gemini, Claude and Copilot. All of them draw on the same 3,600 response credits a month, so each model you add lowers how many prompts the credits cover. Source
  • A content agent with eight CMS integrations, including WordPress, Webflow and Shopify, where it also edits product content. Starter has the base agent with Shopify and Webflow ticked; the advanced agent is on Enterprise. Source

capabilities

Feature by feature, with sources.

The same capabilities, in the same words, for both tools. A tag beside the status names the plan or the limit, and each note links to the page it came from. Not documented means we could not find it in AthenaHQ's public pages.

Searchly and AthenaHQ: 25 capabilities, sources checked Oct 21, 2026
CapabilitySearchlyAthenaHQ
TrackingWhat is tracked, how often and for how many brands.
AI enginesIncluded means five or more named engines on a published plan, counting paid add-ons.Included3 included, 2 add-ons

ChatGPT, Google AI Overviews and Perplexity on every plan; Gemini and Claude as paid add-ons (Starter +$50 and +$100 a month, Pro +$150 and +$300, Business +$250 and +$500, Custom included); Copilot, DeepSeek, Google AI Mode and Grok coming soon. Source

Included11 models, credits

11 models on Starter: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral; each response uses a credit. Source

Tracking cadenceIncluded means a daily run is available on a published plan.Included

Each tracked prompt runs once a day on every engine in the plan. Source

IncludedYou pick the days

You choose the models and the days each prompt runs; 3,600 credits on Starter is about 120 responses a day. Source

Prompt suggestions and researchSuggested prompts or a prompt database; the note says whether volume data is shown.IncludedNo volume data

Buyer prompts suggested from your site and topics, tracked only after you accept them, or typed, pasted or uploaded as CSV and tracked at once; no search volume or difficulty. Source

Not documented

Prompt variations on Starter; prompt suggestions or volume data not stated. Source

Competitor benchmarkingCompetitors measured on the same answers.Included

Benchmark the competitors you choose on visibility, share of voice, position and citations. Source

Included

Unlimited competitors on Starter. Source

Several projects or brandsTwo or more projects, brands or workspaces on one published plan.Included2 on Pro, 3 on Business

1 project on Starter, up to 2 on Pro and up to 3 on Business, sharing one prompt budget; more on Custom. Source

Not documented

Website count per plan not published; group dashboards documented. Source

Answer evidenceWhat you can open and take away from each answer.
Full answer textThe full answer behind each result, exportable or available through an API.IncludedAPI fallbacks labelled

Open the answer behind every score with its date and citations; API fallback answers are labelled and kept out of headline metrics, and Claude is collected through Anthropic's API; answers export as CSV. Source

Included

Full unabridged answer text with sources, position and sentiment; export as CSV. Source

Citations and sourcesCited pages and domains for each answer, with source analysis.Included

Cited domains and pages per answer, the sources that cite competitors but not you and content types including Reddit threads and YouTube videos. Source

Included

Citation intelligence and sources per response, including YouTube creator breakdowns. Source

SentimentHow answers describe the brand, per answer or per brand.Included

How AI answers describe you, positive, neutral or negative, and why. Source

Included

Sentiment on Starter. Source

Data exportsCSV or spreadsheet exports of answers, prompts or citations.IncludedCSV

CSV exports of answers, prompts, page evidence and crawler logs on every plan; articles export as Markdown, HTML or text on Pro and up. Source

IncludedCSV

CSV export on Starter; Looker Studio, Power BI and warehouse exports documented. Source

Site evidenceWhat your own site data adds.
AI crawler logsAI crawler requests read from server, CDN or edge logs.Included

Requests from AI crawlers, verified or declared, after you connect Cloudflare (Logpush or Worker), Vercel, Next.js, Netlify, WordPress or the HTTP API; 90-day retention; CSV export. Source

Not documented

Server or CDN crawler logs not documented; an AI Access probe checks robots.txt and does not verify real crawler IP ranges. Source

AI referral visitsHuman visits from AI assistants, from GA4 or the vendor's own script.IncludedVia GA4

Visits from ChatGPT, Perplexity, Gemini, Copilot and other AI assistants, read from Google Analytics 4 through a read-only connection, with no extra script. Source

IncludedVia GA4

GA4 traffic, engagement and conversions, shown as AI visitors in Site Health. Source

Google Search ConsoleSearch Console data inside the product.Included

Search Console clicks, impressions, CTR and position by query, page, country and device beside the AI evidence for each page; no indexing data. Source

Included

Search Console queries, clicks and impressions. Source

Site auditIncluded means a multi-page technical or AI-readiness audit.LimitedHomepage only

Site Health checks your homepage and selected root files, including AI crawler access in robots.txt, llms.txt and structured data, with a fix for each; not a whole-site crawl. Source

IncludedPlan not stated

Site Health: multi-page crawl with an issues board, PageSpeed for up to 200 pages and staging checks; plan gate not stated. Source

Taking actionWhat happens after a finding.
Recommendations or action queueA ranked list of next steps or tasks.Included

Opportunities: a ranked list of next steps tied to the evidence, from setup and on-page fixes to sites worth pitching; outreach is drafted, nothing is sent. Source

Included

Insights and opportunities with on-page and off-page actions and an outreach board. Source

Content generationIncluded means article generation that is generally available.IncludedPro and up

Content Studio on Pro, Business and the Pro trial: full articles or writer briefs in 8 formats from verified sources, readiness checks and accept or reject revisions; English only, hourly generation caps, no monthly article quota. Source

IncludedBase agent

Base content agent on Starter (advanced on Enterprise); a content workspace with drafts, optimisation, calendar and approvals. Source

CMS publishingIncluded means content sent to two or more CMSs, as drafts or live.LimitedWebflow drafts, Pro and up

Approved articles go to your Webflow CMS as drafts on Pro and up; WordPress, Framer and Shopify publishing are not built. Source

Included8 CMSs

WordPress, Shopify (posts and product content), Webflow, Contentful, Sanity, Framer, Wix and Payload CMS; Shopify and Webflow ticked on Starter. Source

AI agent or assistantAn in-app agent that works on the product's own data.Included

Agent on every paid plan and the Pro trial: ask about your AI visibility in plain language; it reads your Searchly data, opens the right page and proposes changes such as new prompts or competitors that you confirm; it does not write or publish articles. Source

Included

Athena AI agent from the free Essential tier, with an Ask Athena chat home. Source

Access and teamsHow data leaves the tool and who can sign in.
REST APIA documented API for the visibility data.Included

REST API with an OpenAPI spec and scoped, expiring keys on every plan; operations that generate content need an active subscription or the Pro trial. Source

Add-onPaid add-on

REST API is a paid add-on to Starter (price by contact); included on Enterprise. Source

MCP serverA documented MCP server for the visibility data.Included

MCP server on every plan for AI tools that support Streamable HTTP and a custom Authorization header (bearer key, no OAuth). Source

IncludedPlan not stated

Remote MCP server with read and write tools under account permissions; plan gate not stated. Source

Agency plans and client reportingAn agency plan, client workspaces or branded or shareable client reports.Not offered

No agency plan, white label, scheduled or PDF reports or share links; client data leaves as CSV or through the API. Source

IncludedPlan not stated

Group dashboards and billing, a Pitch Workspace with public share links, scheduled PDF and Slack reports; plan gates not stated; Enterprise is 'Best for Enterprises and Agencies'. Source

SSO (SAML or OIDC)Company identity-provider sign-in; Google sign-in does not count.Not offered

No SSO, SAML, SCIM or audit log; customers sign in with email and password or Google. Source

Sales plan onlyEnterprise

SAML or OIDC SSO, SCIM, audit log and custom roles on Enterprise; Google and Microsoft sign-in on Starter. Source

Shopping and adsProducts and ads inside AI answers.
AI shopping visibilityIncluded means the products AI answers show are captured and tracked; the tag names the engines.IncludedChatGPT

AI shopping on every plan: the products ChatGPT shows for your prompts, whose they are, their price, rating and retailer and where they rank. Source

IncludedPlan not stated

Shopping Insights for product carousels in ChatGPT, Google AI Mode and Gemini; plan gate not stated. Source

AI ads trackingIncluded means ads inside AI answers captured on two or more surfaces.Not offered

AI ads tracking is not built. Source

IncludedPlan not stated

Sponsored ads in ChatGPT, Google AI Mode and Google Search including AI Overviews, with advertisers and creatives; plan gate not stated. Source

BuyingPublic prices and free trials.
Published priceA public price for a paid plan that tracks AI answers, listed on the vendor's pricing page.Included

Starter $99, Pro $239 and Business $499 a month; yearly billing is 10 times monthly; Custom is quoted. Source

Included

Starter $295 a month; 17% off annually; Essential free. Source

Free trial or free tierA documented free trial or free tier that includes AI-answer tracking.IncludedOn Pro, 14 days

14-day trial on Pro ('Start for free'); Starter and Business have no trial; the free AI visibility report is a one-off sample, not a trial. Source

IncludedFree tier

A free Essential tier with 300 credits. Source

pricing

The same workload, priced on both.

One brand, 50 buyer prompts on ChatGPT, Google AI Overviews and Perplexity, checked once a day in one country: a common base for AI visibility tracking. Every Searchly plan includes all three engines; where AthenaHQ counts or includes engines differently, the note says so.

50 prompts on ChatGPT, Google AI Overviews and Perplexity for one brand in one country, priced on Searchly and AthenaHQ
ItemSearchlyAthenaHQ
Covers the workloadCovers itCovers it with extras
PlanStarterStarter plus extra credits
Monthly price$99$295, plus extra credits for about 900 responses (price by contact), est.
Billed yearly$990 a year ($82.50 a month)17% off; about $244.85 a month before extra credits, est.
The three enginesAll three includedChatGPT, Google AI Overviews and Perplexity among 11 models; each response uses a credit
Extra costNoneExtra credits, price by contact
Free trialNone on Starter; a 14-day trial of Pro ($239 a month after)Free Essential tier with 300 credits
What the plan counts50 prompts on 3 engines once a day: up to 4,500 runs in 30 days, the whole Starter allowance3,600 response credits a month, about 40 prompts on 3 engines daily; this workload needs about 4,500 (est.)

Without extras, Starter's 3,600 credits run this workload on 24 of 30 days.

Prices before tax, in each company's own currency, as published on Oct 21, 2026. est. marks our arithmetic from published units. Units differ: Searchly counts runs, up to 4,500 in 30 days on 50 prompts.

Sources: Searchly: Searchly pricing; AthenaHQ: AthenaHQ plans

fit

Which one to choose.

Choose Searchly if…

you want 50 prompts tracked every day on ChatGPT, Google AI Overviews and Perplexity for $99 a month with no credits to budget. Starter adds AI crawler logs, GA4 AI visits and Search Console for each page; Pro grows to 150 prompts with Content Studio for $239.

AthenaHQ may suit you if…

you need monitoring on many more models plus a content agent that edits Shopify product content, and you can budget for response credits with extras priced by contact.

switching

Moving from AthenaHQ, or running both.

  1. Your prompts.AthenaHQ exports to CSV on Starter. Source In Searchly, paste or upload your prompts as CSV. Prompts you add are tracked at once; the ones Searchly suggests wait until you accept them.
  2. Competitors.Add the competitors you follow in AthenaHQ. Searchly benchmarks the ones you choose.
  3. History.Past results stay in AthenaHQ. Scores are not comparable between tools, because engines, collection methods and formulas differ, so compare trends from the same start date.
  4. Site data.Connect Google Analytics 4 and Search Console read-only, and send AI crawler logs from Cloudflare, Vercel, Netlify, WordPress, Next.js or the HTTP API by following a setup guide. Searchly installs nothing on your site.
  5. Run both.Track the same prompts in both tools during the 14-day Pro trial before you decide.

evaluation

Put both tools to the test.

Use your own brand, the same buyer prompts and the same dates in both tools. Ask the other vendor these three questions.

  • How many response credits will our prompts use each month on three engines, and what do extra credits cost?
  • Is the REST API in our plan or a paid add-on, and what does the add-on cost?
  • Do you read AI crawler requests from our server or CDN logs, or only check robots.txt?

Frequently asked
questions

Everything you need to get started.

Talk to our team

sources

Sources and scope.

How we compare. We read each company's own pricing page, documentation and changelog, noting the day we checked each one. A capability we could not find is marked Not documented; Not offered means the company's own pages say it is not part of the product. Both columns follow the same rules. We do not compare visibility scores between tools: engines, collection methods and formulas differ.

AthenaHQ sources

  1. AthenaHQ planswww.athenahq.aiChecked Oct 21, 2026
  2. Integrationswww.athenahq.aiChecked Oct 21, 2026
  3. Docs indexdocs.athenahq.aiChecked Oct 21, 2026
  4. MCP serverdocs.athenahq.aiChecked Oct 21, 2026
  5. Adsdocs.athenahq.aiChecked Oct 21, 2026
  6. Shopping Insightsdocs.athenahq.aiChecked Oct 21, 2026
  7. Site Healthdocs.athenahq.aiChecked Oct 21, 2026
  8. Add a website (schedules)docs.athenahq.aiChecked Oct 21, 2026
  9. Responsesdocs.athenahq.aiChecked Oct 21, 2026
  10. Content workspacedocs.athenahq.aiChecked Oct 21, 2026
  11. AI Access probedocs.athenahq.aiChecked Oct 21, 2026

Searchly sources

  1. Searchly pricingwww.trysearchly.comChecked Oct 21, 2026
  2. AI Visibility product pagewww.trysearchly.comChecked Oct 21, 2026
  3. Agent Analytics product pagewww.trysearchly.comChecked Oct 21, 2026
  4. Content Studio product pagewww.trysearchly.comChecked Oct 21, 2026
  5. Technical optimization (Site Health) pagewww.trysearchly.comChecked Oct 21, 2026
  6. Production OpenAPI documentapp.trysearchly.comChecked Oct 21, 2026
  7. MCP documentationdocs.trysearchly.comChecked Oct 21, 2026

Spotted an out-of-date detail about AthenaHQ? Email piotr@trysearchly.com and we will check it against AthenaHQ's pages.

The positioning map and its method

Changes

  • Rewritten with a feature table, pricing for the same workload and dated sources.

get started

Make the comparison with your own brand.

Start a 14-day free trial of Pro. Track your own buyer prompts, open the answers and sources behind them and decide with evidence.