Searchly vs AthenaHQ
Searchly gives every plan a fixed prompt allowance on ChatGPT, Google AI Overviews and Perplexity and includes AI crawler logs, GA4 AI visits and Search Console from the $99 Starter plan. AthenaHQ starts its paid plans at $295 and meters tracking in response credits.
Our verdict
Our pick: Searchly
Searchly is the better choice for most teams. Its $99 Starter plan tracks 50 prompts on ChatGPT, Google AI Overviews and Perplexity every day; AthenaHQ's $295 Starter has credits for about 40, and even Searchly Pro, with 150 prompts and Content Studio, costs less at $239. Every Searchly plan also includes the REST API that AthenaHQ sells as an add-on, plus AI crawler logs read from your own server or CDN once you connect it; AthenaHQ does not document crawler log analysis.
| Searchly | AthenaHQ | |
|---|---|---|
| Entry price | $99 a month (Starter) | $295 a month (Starter); free Essential tier |
| 50 prompts, 3 engines, daily | $99 a month | $295 a month plus extra credits |
| Engines on the entry plan | ChatGPT, Google AI Overviews and Perplexity | 11 models, one credit per response |
| Site data on the entry plan | AI crawler logs once you connect a source, GA4 AI visits and Search Console | GA4 AI visitors and Search Console; crawler logs not documented |
| Free trial | 14 days on Pro | Free tier with 300 credits |
strengths
Where Searchly comes out ahead.
From each company's own pricing pages and documentation, checked Oct 21, 2026. Each point links to its source.
Where Searchly is stronger
- 50 prompts on ChatGPT, Google AI Overviews and Perplexity every day for $99 a month, up to 4,500 runs in 30 days, with no credits to run out. AthenaHQ Starter is $295 for 3,600 response credits, enough for about 40 prompts on three engines daily; extra credits are priced by contact. Source
- Room to grow: Searchly Pro tracks 150 prompts on all three engines every day with Content Studio for $239 a month, still less than AthenaHQ Starter. Source
- The REST API and MCP server on every plan, Starter included. AthenaHQ sells REST API access as a paid add-on to Starter (price by contact), includes it on Enterprise and names no plan for its MCP server. Source
- AI crawler requests, each marked verified or declared, read from your own server or CDN logs once you connect Cloudflare, Vercel, Netlify, WordPress, Next.js or the HTTP API. AthenaHQ does not document server or CDN log analysis; its AI Access probe checks robots.txt and does not verify real crawler IP ranges. Source
Where AthenaHQ focuses
- 11 models on Starter, including Google AI Mode, Gemini, Claude and Copilot. All of them draw on the same 3,600 response credits a month, so each model you add lowers how many prompts the credits cover. Source
- A content agent with eight CMS integrations, including WordPress, Webflow and Shopify, where it also edits product content. Starter has the base agent with Shopify and Webflow ticked; the advanced agent is on Enterprise. Source
capabilities
Feature by feature, with sources.
The same capabilities, in the same words, for both tools. A tag beside the status names the plan or the limit, and each note links to the page it came from. Not documented means we could not find it in AthenaHQ's public pages.
| Capability | ||
|---|---|---|
| TrackingWhat is tracked, how often and for how many brands. | ||
| AI enginesIncluded means five or more named engines on a published plan, counting paid add-ons. | Included3 included, 2 add-ons ChatGPT, Google AI Overviews and Perplexity on every plan; Gemini and Claude as paid add-ons (Starter +$50 and +$100 a month, Pro +$150 and +$300, Business +$250 and +$500, Custom included); Copilot, DeepSeek, Google AI Mode and Grok coming soon. Source | Included11 models, credits 11 models on Starter: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral; each response uses a credit. Source |
| Tracking cadenceIncluded means a daily run is available on a published plan. | Included Each tracked prompt runs once a day on every engine in the plan. Source | IncludedYou pick the days You choose the models and the days each prompt runs; 3,600 credits on Starter is about 120 responses a day. Source |
| Prompt suggestions and researchSuggested prompts or a prompt database; the note says whether volume data is shown. | IncludedNo volume data Buyer prompts suggested from your site and topics, tracked only after you accept them, or typed, pasted or uploaded as CSV and tracked at once; no search volume or difficulty. Source | Not documented Prompt variations on Starter; prompt suggestions or volume data not stated. Source |
| Competitor benchmarkingCompetitors measured on the same answers. | Included Benchmark the competitors you choose on visibility, share of voice, position and citations. Source | Included Unlimited competitors on Starter. Source |
| Several projects or brandsTwo or more projects, brands or workspaces on one published plan. | Included2 on Pro, 3 on Business 1 project on Starter, up to 2 on Pro and up to 3 on Business, sharing one prompt budget; more on Custom. Source | Not documented Website count per plan not published; group dashboards documented. Source |
| Answer evidenceWhat you can open and take away from each answer. | ||
| Full answer textThe full answer behind each result, exportable or available through an API. | IncludedAPI fallbacks labelled Open the answer behind every score with its date and citations; API fallback answers are labelled and kept out of headline metrics, and Claude is collected through Anthropic's API; answers export as CSV. Source | Included Full unabridged answer text with sources, position and sentiment; export as CSV. Source |
| Citations and sourcesCited pages and domains for each answer, with source analysis. | Included Cited domains and pages per answer, the sources that cite competitors but not you and content types including Reddit threads and YouTube videos. Source | Included Citation intelligence and sources per response, including YouTube creator breakdowns. Source |
| SentimentHow answers describe the brand, per answer or per brand. | Included How AI answers describe you, positive, neutral or negative, and why. Source | Included Sentiment on Starter. Source |
| Data exportsCSV or spreadsheet exports of answers, prompts or citations. | IncludedCSV CSV exports of answers, prompts, page evidence and crawler logs on every plan; articles export as Markdown, HTML or text on Pro and up. Source | IncludedCSV CSV export on Starter; Looker Studio, Power BI and warehouse exports documented. Source |
| Site evidenceWhat your own site data adds. | ||
| AI crawler logsAI crawler requests read from server, CDN or edge logs. | Included Requests from AI crawlers, verified or declared, after you connect Cloudflare (Logpush or Worker), Vercel, Next.js, Netlify, WordPress or the HTTP API; 90-day retention; CSV export. Source | Not documented Server or CDN crawler logs not documented; an AI Access probe checks robots.txt and does not verify real crawler IP ranges. Source |
| AI referral visitsHuman visits from AI assistants, from GA4 or the vendor's own script. | IncludedVia GA4 Visits from ChatGPT, Perplexity, Gemini, Copilot and other AI assistants, read from Google Analytics 4 through a read-only connection, with no extra script. Source | IncludedVia GA4 GA4 traffic, engagement and conversions, shown as AI visitors in Site Health. Source |
| Google Search ConsoleSearch Console data inside the product. | Included Search Console clicks, impressions, CTR and position by query, page, country and device beside the AI evidence for each page; no indexing data. Source | Included Search Console queries, clicks and impressions. Source |
| Site auditIncluded means a multi-page technical or AI-readiness audit. | LimitedHomepage only Site Health checks your homepage and selected root files, including AI crawler access in robots.txt, llms.txt and structured data, with a fix for each; not a whole-site crawl. Source | IncludedPlan not stated Site Health: multi-page crawl with an issues board, PageSpeed for up to 200 pages and staging checks; plan gate not stated. Source |
| Taking actionWhat happens after a finding. | ||
| Recommendations or action queueA ranked list of next steps or tasks. | Included Opportunities: a ranked list of next steps tied to the evidence, from setup and on-page fixes to sites worth pitching; outreach is drafted, nothing is sent. Source | Included Insights and opportunities with on-page and off-page actions and an outreach board. Source |
| Content generationIncluded means article generation that is generally available. | IncludedPro and up Content Studio on Pro, Business and the Pro trial: full articles or writer briefs in 8 formats from verified sources, readiness checks and accept or reject revisions; English only, hourly generation caps, no monthly article quota. Source | IncludedBase agent Base content agent on Starter (advanced on Enterprise); a content workspace with drafts, optimisation, calendar and approvals. Source |
| CMS publishingIncluded means content sent to two or more CMSs, as drafts or live. | LimitedWebflow drafts, Pro and up Approved articles go to your Webflow CMS as drafts on Pro and up; WordPress, Framer and Shopify publishing are not built. Source | Included8 CMSs WordPress, Shopify (posts and product content), Webflow, Contentful, Sanity, Framer, Wix and Payload CMS; Shopify and Webflow ticked on Starter. Source |
| AI agent or assistantAn in-app agent that works on the product's own data. | Included Agent on every paid plan and the Pro trial: ask about your AI visibility in plain language; it reads your Searchly data, opens the right page and proposes changes such as new prompts or competitors that you confirm; it does not write or publish articles. Source | Included Athena AI agent from the free Essential tier, with an Ask Athena chat home. Source |
| Access and teamsHow data leaves the tool and who can sign in. | ||
| REST APIA documented API for the visibility data. | Included REST API with an OpenAPI spec and scoped, expiring keys on every plan; operations that generate content need an active subscription or the Pro trial. Source | Add-onPaid add-on REST API is a paid add-on to Starter (price by contact); included on Enterprise. Source |
| MCP serverA documented MCP server for the visibility data. | Included MCP server on every plan for AI tools that support Streamable HTTP and a custom Authorization header (bearer key, no OAuth). Source | IncludedPlan not stated Remote MCP server with read and write tools under account permissions; plan gate not stated. Source |
| Agency plans and client reportingAn agency plan, client workspaces or branded or shareable client reports. | Not offered No agency plan, white label, scheduled or PDF reports or share links; client data leaves as CSV or through the API. Source | IncludedPlan not stated Group dashboards and billing, a Pitch Workspace with public share links, scheduled PDF and Slack reports; plan gates not stated; Enterprise is 'Best for Enterprises and Agencies'. Source |
| SSO (SAML or OIDC)Company identity-provider sign-in; Google sign-in does not count. | Not offered No SSO, SAML, SCIM or audit log; customers sign in with email and password or Google. Source | Sales plan onlyEnterprise SAML or OIDC SSO, SCIM, audit log and custom roles on Enterprise; Google and Microsoft sign-in on Starter. Source |
| Shopping and adsProducts and ads inside AI answers. | ||
| AI shopping visibilityIncluded means the products AI answers show are captured and tracked; the tag names the engines. | IncludedChatGPT AI shopping on every plan: the products ChatGPT shows for your prompts, whose they are, their price, rating and retailer and where they rank. Source | IncludedPlan not stated Shopping Insights for product carousels in ChatGPT, Google AI Mode and Gemini; plan gate not stated. Source |
| AI ads trackingIncluded means ads inside AI answers captured on two or more surfaces. | Not offered AI ads tracking is not built. Source | IncludedPlan not stated Sponsored ads in ChatGPT, Google AI Mode and Google Search including AI Overviews, with advertisers and creatives; plan gate not stated. Source |
| BuyingPublic prices and free trials. | ||
| Published priceA public price for a paid plan that tracks AI answers, listed on the vendor's pricing page. | Included Starter $99, Pro $239 and Business $499 a month; yearly billing is 10 times monthly; Custom is quoted. Source | Included Starter $295 a month; 17% off annually; Essential free. Source |
| Free trial or free tierA documented free trial or free tier that includes AI-answer tracking. | IncludedOn Pro, 14 days 14-day trial on Pro ('Start for free'); Starter and Business have no trial; the free AI visibility report is a one-off sample, not a trial. Source | IncludedFree tier A free Essential tier with 300 credits. Source |
pricing
The same workload, priced on both.
One brand, 50 buyer prompts on ChatGPT, Google AI Overviews and Perplexity, checked once a day in one country: a common base for AI visibility tracking. Every Searchly plan includes all three engines; where AthenaHQ counts or includes engines differently, the note says so.
| Item | ||
|---|---|---|
| Covers the workload | Covers it | Covers it with extras |
| Plan | Starter | Starter plus extra credits |
| Monthly price | $99 | $295, plus extra credits for about 900 responses (price by contact), est. |
| Billed yearly | $990 a year ($82.50 a month) | 17% off; about $244.85 a month before extra credits, est. |
| The three engines | All three included | ChatGPT, Google AI Overviews and Perplexity among 11 models; each response uses a credit |
| Extra cost | None | Extra credits, price by contact |
| Free trial | None on Starter; a 14-day trial of Pro ($239 a month after) | Free Essential tier with 300 credits |
| What the plan counts | 50 prompts on 3 engines once a day: up to 4,500 runs in 30 days, the whole Starter allowance | 3,600 response credits a month, about 40 prompts on 3 engines daily; this workload needs about 4,500 (est.) |
Without extras, Starter's 3,600 credits run this workload on 24 of 30 days.
Prices before tax, in each company's own currency, as published on Oct 21, 2026. est. marks our arithmetic from published units. Units differ: Searchly counts runs, up to 4,500 in 30 days on 50 prompts.
Sources: Searchly: Searchly pricing; AthenaHQ: AthenaHQ plans
fit
Which one to choose.
Choose Searchly if…
you want 50 prompts tracked every day on ChatGPT, Google AI Overviews and Perplexity for $99 a month with no credits to budget. Starter adds AI crawler logs, GA4 AI visits and Search Console for each page; Pro grows to 150 prompts with Content Studio for $239.
AthenaHQ may suit you if…
you need monitoring on many more models plus a content agent that edits Shopify product content, and you can budget for response credits with extras priced by contact.
switching
Moving from AthenaHQ, or running both.
- Your prompts.AthenaHQ exports to CSV on Starter. Source In Searchly, paste or upload your prompts as CSV. Prompts you add are tracked at once; the ones Searchly suggests wait until you accept them.
- Competitors.Add the competitors you follow in AthenaHQ. Searchly benchmarks the ones you choose.
- History.Past results stay in AthenaHQ. Scores are not comparable between tools, because engines, collection methods and formulas differ, so compare trends from the same start date.
- Site data.Connect Google Analytics 4 and Search Console read-only, and send AI crawler logs from Cloudflare, Vercel, Netlify, WordPress, Next.js or the HTTP API by following a setup guide. Searchly installs nothing on your site.
- Run both.Track the same prompts in both tools during the 14-day Pro trial before you decide.
evaluation
Put both tools to the test.
Use your own brand, the same buyer prompts and the same dates in both tools. Ask the other vendor these three questions.
- How many response credits will our prompts use each month on three engines, and what do extra credits cost?
- Is the REST API in our plan or a paid add-on, and what does the add-on cost?
- Do you read AI crawler requests from our server or CDN logs, or only check robots.txt?
sources
Sources and scope.
How we compare. We read each company's own pricing page, documentation and changelog, noting the day we checked each one. A capability we could not find is marked Not documented; Not offered means the company's own pages say it is not part of the product. Both columns follow the same rules. We do not compare visibility scores between tools: engines, collection methods and formulas differ.
AthenaHQ sources
- AthenaHQ plans
- Integrations
- Docs index
- MCP server
- Ads
- Shopping Insights
- Site Health
- Add a website (schedules)
- Responses
- Content workspace
- AI Access probe
Searchly sources
Spotted an out-of-date detail about AthenaHQ? Email piotr@trysearchly.com and we will check it against AthenaHQ's pages.
The positioning map and its methodChanges
- Rewritten with a feature table, pricing for the same workload and dated sources.
get started
Make the comparison with your own brand.
Start a 14-day free trial of Pro. Track your own buyer prompts, open the answers and sources behind them and decide with evidence.
